About MyWhat.Shop
A WhatsApp-first commerce platform built for Indian small businesses, Instagram and Facebook sellers, home-based entrepreneurs, and growing digital brands.
Our Mission
Whether you sell from home, through social media, or as an emerging brand, MyWhat.Shop enables structured WhatsApp-based selling without marketplace dependency.
MyWhat.Shop was designed to help Indian sellers reduce dependency on high-commission marketplaces and build direct customer relationships.
The platform enables:
• Direct WhatsApp-based selling
• Full customer ownership
• Structured order management
• Elimination of recurring marketplace fees
Instead of relying on marketplace algorithms, sellers retain full revenue and long-term brand control.
Built for Indian Sellers
Social commerce adoption is accelerating across Tier 2 and Tier 3 cities in India. MyWhat.Shop focuses specifically on:
• Instagram sellers
• WhatsApp resellers
• Home-based businesses
• Growing D2C brands
The platform is optimized for Indian commerce workflows and seller behavior patterns.
Backed by NavkarLabs
MyWhat.Shop is developed and maintained by NavkarLabs, an independent technology company focused on AI systems, enterprise software, and scalable digital platforms.
NavkarLabs builds high-performance technology infrastructure across:
• AI-powered systems
• Enterprise-grade architecture
• Mobile engineering
• SaaS and cloud platforms
This ensures MyWhat.Shop operates on a robust, secure, and scalable foundation.